Articles by Marjorie van Elven
Lanvin appoints Bruno Sialelli as new Creative Director
Bruno Sialelli has been appointed to the role of Creative Director at Lanvin, confirming rumors which have been around since October. The relatively unknown designer, who used to serve as Menswear Designer Director at Loewe, will be Lanvin’s fourth Creative Director in four years. Prior roles include Pre-Collections Womenswear Designer at...
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Puma and Maybelline New York launch collaborative makeup collection
Puma is venturing into makeup. The sportswear brand has teamed up with Maybelline New York to launch a 12-piece makeup collection featuring a smudge-proof mascara, a metallic highlighter, matte long-lasting lipsticks, metallic and matte eye sticks, and gloss face sticks. The duo did not specify when the collection will be launched, but said the...
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Interview: The/Studio, making small batch production easier
Amazon, Alibaba, Shopify and even Instagram have made it easier for starters to launch a niche fashion brand online. However, the “first mile” of the supply chain hasn’t changed much: the majority of fashion manufacturers still operate according to the traditional model, in which collections are planned up to 1 year in advance and ordered in...
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Rihanna said to be in talks with LVMH to launch luxury house under her name
It looks like Rihanna is reaching for even greater heights in the fashion industry. The pop star is in “secret talks” with luxury conglomerate LVMH to launch a luxury house under her name, says fashion publication WWD quoting “multiple sources” familiar with the negotiations. If the rumors are true, Rihanna’s label would be the first to be...
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These are the top 10 global consumer trends in 2019
Market Research Firm Euromonitor has published a report outlining the top 10 consumers trends to be expected in 2019 around the world. FashionUnited summarizes them below. Everybody’s an expert Consumers are becoming wiser and wiser. While back in the day they could only rely on a limited number of sources to get shopping inspiration and...
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CFDA launches sustainability resource hub
The Council of Fashion Designers of America (CFDA) is looking to make the fashion industry more sustainable. The organization has launched a resource hub to educate students, professionals, designers and educators on the topic. Resources offered by the new page on CFDA’s website include a Guide to Sustainable Strategies, with tools on how to...
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Off-White and Mr Porter to launch collaborative capsule collection
Virgil Abloh was a collaboration machine in 2018 and he’s showing no signs of slowing down in 2019. In fact, his label Off-White is launching its largest collaboration to date: a 44-piece capsule collection with luxury e-tailer Mr Porter, set to launch on January 21. “It’s the largest capsule we’ve produced with a brand to date. It’s been...
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COS to launch its first store in Iceland
COS, one of the brands under the H&M Group, has announced its plans to enter the Icelandic market, with a store in the country’s capital, Reykjavík, set to open later this year. The announcement was made on H&M’s website, but no further details were given about the store or its launch date. The first COS store opened in the UK in 2007. Since...
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Brazil is the world's most expensive country to shop at Zara
Shopping at Zara is more expensive in Brazil than in any other country, reveals the fourth edition of an annual study by Brazilian investment bank BTG Pactual. Titled “Zara Index”, the research takes the price of 12 Zara items across 44 countries, then converts local currencies to US dollars and compares them to the prices offered in the United...
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The showroom model: will brick and mortar stores carry inventory in the future?
It may seem counterintuitive for pure online players to venture into physical retail, considering how brick and mortar stores are struggling (Credit Suisse predicts 25 percent of all US shopping malls to close by 2025, while the UK high street is having its worst period since 2013). Yet, that is exactly what prominent e-tailers are doing....
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